Value of a Business Card

Business cards are a very important piece to advertising any business. The purpose of a business card is to get your name out there and keep you accessible to everyone. They are also a great for of marketing, so the more impactual a card the more people will tend to remember you.

When considering having a buisness card design make sure that it is easy to read. Sometimes working with shadows actually causes text to be difficult to read and may lose the interest of the audience. Content is very important as well and too much or too little will also lead to a non-productive card. The best cards are the ones that have these key points:

- Logo
- Company name
- Web address
- Contact numbers
- Email address if applicable
- Mailing or business address
- Tag line

Cards can either be one sided or two and makes relatively no difference as long as all the information is pertinent. Some companies add referral rewards or coupons on their cards to help increase revenue generation from each card.

Carrying cards with you at all times an do not hesitate to pass them out. The cost of a business card is pennies on the dollar giving more value to marketing your business with a lesser sticker price.

Mirroring Your Audience

Being a Las Vegas transplant living in an outskirt city of Phoenix where life is practically at a standstill I have had to learn to adjust to my audience when approaching someone for their buisness. While this has been a bit of a challenge for myself, the rewards in the end have proven to be quite fruitful. Looking around and listening to others you will begin to notice we all have our own approach styles and have you also noticed that often times these styles are rarely changed to mirror the tone of the audience?



Relating to my experience when I first moved to the area I had my Las Vegas flash and attitude. Being use to a city like Las Vegas where the majority wants immediate results, products or services delievered upon 3 weeks ago when the request was made only yesterday made my now situation frustrating because here decisions are made much slower. Going on appointments I began noticing I spoke alittle too fast for the area, my dresss attire made me stand out more and sometimes caused intimidation, and my overall demeanor was considered over the top for many. While I am well spoken, highly personable and always professional I came across as un-relatedable with my clients. My close rate at the time was less than what I was ever use too and I began feeling as though I was missing the target.



It wasn't until I sat back one day and looked around. I began noticing how people spoke, more on a slower pace. I then noticed the attire was more on the conservative side. Ladies had their nails done in more of a subtle color like a french manicure versus my ruby red nail polish, their make-up looked more natural, and people in general here wanted to take the time to really get to know the person they were doing business with. It was at this time I decided to try something new.



Over a period of time I transformed myself to someone more approachable and relatable. I changed my wardrobe, begin softening my make-up, began speaking to my audience and developing more of a personal relationship with each of them. Within a matter of 1 day, the reception I received from people had flipped 180 degrees. Now have I compromised myself, not in the least bit. In fact, I still wear my ruby red nail polish and shoes that are flashy, but I have found this works for me.



My sales increased, my close ratio increased back to my normal close rate, and in the end I have made stronger connections with my clients than I ever have in the past. Changing my approach has even increased my client retention. My advice, if you are feeling the same way I felt, perform a self evaluation. As your friends, family, even your customers for their feedback. Take it all into consideration and figure out where you can find your balance. Sometimes the simplest solution is the one that takes no effort at all.