Got Image?

Remember the phrase "A picture is worth a thousand words"? How many times have you been driving down the road passing signs or store fronts and have thought to yourself, "what were they thinking". Ever stopped and asked that owner of that same store the question why did you choose that name or logo?

We all have ideas as to how we “think” our product or service should look, feel, or grab customers, but the reality is unless we have a background or proven track record in being successful with our ideologies, we need to hire the “right” talent to help us grow our businesses and define our images.

Think about what comes to mind first. I was driving one day close to the downtown area and as I looked to my left there was a cartoon like sign with an image of a females hips showing. She was wearing short shorts and a white mid drift top. The name of the business was Bandaids. Now the image alone gives you one thought while the name takes you to several other thoughts. Those thoughts turning from happy ones to maybe some that give a negative visual. Another