Friday, July 29, 2011

"We Make The Difference" & "We Are The Difference"



A business may begin with a "Vision ... a simple image... word... or phrase... It's what you do with it which, determines the end result... "Reality".

Print Plus More Advertising
makes the difference and is the difference. We turn your "Visions" into "Reality".

We are centered on providing clients with the means and tools needed to take their business to the next level by offering a variety of services. With Print Plus More Advertising as part of your team, a company can devote more time to internal resources to keep the business running effectively.

We help clients capture and define target audiences, generate new business, increase client retention rates, fulfill design and printing needs, implement promotional campaigns and institute media advertising campaigns of all forums. In order for businesses to overcome an unyielding economy, having a solid direct marketing plan creates a need of urgency amongst customers.

In order for marketing efforts to be successful, communication is extremely important. Print Plus More... listens to you the client and takes into account your expectations, company goals and needs. As part of the marketing campaign, we help you track advertising efforts, so advertising dollars are not wasted, but maximized to bring the best possible return for your money spent and reach as many potential customers as possible.

Advertising & Marketing are the keys to success, therefore, your success is our success.

Tuesday, January 26, 2010

The Power of the Post It Note

Have you ever thought about the power of the Post It Note? Most people don't think about the impact it can have on your company's marketing plan. It is small, merely a little piece of paper with some adhesive, comes in different colors, has some sort of logo and company information on it. Sounds simple in reality, not much to it, but we use it to write those most important messages to ourselves that we don't want to forget. They sit on our desk readily available to write some bit of information to everyone entering our office, they are convenient, compact, handy and the adhesive makes it convenient for us to stick it to virtually anything, so we can easily look up and see it at any given time.

Give a pad of Post It Notes to your company sales force, they go on a sales call and they leave it as a gift to the "prospective new" client along with other company information. The sales person leaves, the business card is put in the Rolodex, the brochure they leave behind is either filed in a filing cabinet or filed in the trash can nearby, but the pad of Post It Notes are still on the desk readily available for use of the "new prospective client".

Someone walks into the "prospective new client's" office, he writes a note on this pad of Post It Notes and gives the person a note with your company information and they in turn stick to something in their office. This happens repeatedly with others entering the "prospective new client's" office and before you know it this little piece of paper with some adhesive, which has your company information is now filtered through the entire company offices of the "prospective new client". They finally need that service or product you represent and you will be the one that comes to their mind.

Everywhere they turn, they now see your company information!

The point is that long after all of the other marketing information you left behind with the "prospective new client" have been placed out of site, but there is still the little piece of paper with adhesive and most importantly your company information. You are still marketing to this "prospective new client" long after you leave the office.

The power of the Post It Note reigns!

Thursday, December 3, 2009

Hot Las Vegas Items

With the holidays around the corner, corporate events, and clients looking to make a unique impression, Las Vegas Gift Source is the place to visit. They provide a huge selection of hot and unique Las Vegas gifts, shot glasses, and novelties. With easy 24/7 access to their website at http://www.lasvegasgiftsource.com, you can buy the perfect gift for any occassion.

Whether you are looking for one or two items or for piece quantities of 1,000 plus, Las Vegas Gift Source is the store for you. Ranked top on yahoo, google, and other search engines, Las Vegas Gift Source is the best place to find those unique Las Vegas items. Stocked with dice, card decks, ash trays, paper weights, clocks, at much more, Las Vegas Gift Source is sure to have what you are looking for.

For more information or to see the Hot Las Vegas items visit Las Vegas Gift Source at http://lasvegasgiftsource.com.

Thursday, November 19, 2009

Trade shows, Exhibitors, Conferences

What do trade shows, exhibitors, and conferences have in common? The answer, people and people love to be drawn to a booth. The following is a recipe blend on how to increase traffic to your booth, turn cold leads into hot ones, and ensure your company name goes back with the visitor to their office.

First, a booth must be clean, easily identifiable, and inviting to those passing by. The best way is to have tables spaced where the people working the booth can not just stand behind the table(s). This is key as often exhibitors feel more comfortable separating themselves from the attendees. It is best to have a tablecloth with your company name draped across the table making sure it is wrinkle free. Have a sign posted behind your booth displaying your company name and slogan. This will catch the eyes of everyone. The more attractive a booth the more attendees tend to draw in.

Next, pass out cards, brochures, and marketing materials directly to the hands of the attendees and make sure these same items are visible on the booth table. Take an extra step when passing out these items and engage the attendees in a conversation. This is your first chance of an impression. Some exhibitors find that adding music to their booth or having group classes held in a booth are huge attendee drawers.

Finally, people love promotional items and the catchier the item the more the attendees will flock to your booth. Be creative here. An excellent example of the impact promotional items have is during a meeting we had with a new client they had on their desk a trio highlighter set they picked up at a trade show. What made these highlighters so catchy is they looked like cartoon characters with feathers for hair, wearing huge smiley faces. Not only were these highlighters functional, but this person displayed them on her desk as part of her office decor.

Another great way to further connect with your booth attendees, offer a business card drawing. This is a great way to collect cards and follow-up with them at a later date. The pitfall to this method is some companies use the cards and send spam mail. Instead, call the person directly and re-introduce yourself and company.

For more information or for help to build a strong more productive booth at your next trade show or conference, contact us at 702-877-7100.

Wednesday, November 11, 2009

Promotional Items: Marketing

What are you doing to keep yourself in front of your clients when you are unable to be there yourself? How is it you remind your customers and clients you are still around waiting for them to make their next purchase? Are your advertising dollars being spent soley on generating new business? Promotional items are key to every growing business and with a small budget to a large budget, promoting your business can be cost effective.

When most people think of promotional items they immediately think of the hundreds of ink pens lining their drawers, pen holders, purses, and cars. True, pens are a great way to get your name out there, but there are hundreds of thousands of other promotional items out there ready to catch your targets eyes. For instance, Print Plus More represents over 800,000 promotional items ranging from pens, bags / totes, massage accessories, silk screen / embroidered clothing and apparel, picture frames, and even holiday ornaments.

Promotional items are perfect to draw exhibitors to your booth, increase employee moral, turn employees into everyday sales people without them even saying a word. On the other hand, customers love free stuff or incentives. Offer them alittle something and they never seem to forget you. Best of all, the incentives you give away are often passed onto others increasing your business exposure. The more people see your name, the more they begin to reconize your company.

For more information on ways to promote your business, send us an email and we will be glad to give you a free consultation or visit us at www.printplusmore.com . Email: submit@printplusmore.com

Monday, November 9, 2009

Best Time To Budget For Next Year

Tis the season to think about your budget for next year. Whether you are a business or private individual putting together your budget, keep in mind it needs to be done before January 2010. Setting reasonable and obtainable budgets will help to keep your finances in out of the red and into the black.

Budgeting tends to be thought of time consuming, often challenging when thinking ahead 12 months out, and even intimidating because you never know where to start. The first step to putting together a budget is being reasonable on your expectations. Most budgets fail because people tend to under estimate their actual expenses. They tend to say "I will only eat out 2 times a week for lunch" when in actually they eat out 4 times a week based on their current lunch system over the past 3 months. Always give your self a bit of room, but again keep it realistic.

If your goal is to cut back on expenses list all your current expenses you have incurred over the past 3 months and look at what items you can cut back on comfortably. If it have your nails manicured weekly, maybe shift it to bi-weekly or perform your own manicures. Business budgeting is no different. If office supply costs are hurting your pocket book, evaluate all the items you have been purchasing and decide what to continue ordering and what can be cut out. A great way to save money on office supplies, buy standard yellow colored post it notes versus decorative ones. Decide if you really need fancy everyday office pens or can your employees use standard pens.

Budgets need to be outlined and categorized. This will help create a picture of the overall expenses. Once all expenses have been defined next set-up a flow chart of cash flow. Be specific when you anticipate money coming in identify these dates. Once you have the dates in place, proportion your expenses in a 50/50 ratio of in/out cash flow. By creating a 50/50 ratio the less likely you will experience a funds shortage.

For helping setting up budgets refer to a financial advisor, planner, tax consultant, CPA, accountant, or a business strategist.

Wednesday, November 4, 2009

Time Management Tips

Time is the more valuable than money. Time is something you can never get back. All too often we put things off until another day, yet we never seem to catch that next day. We hear the term time management, but what does it really mean?

1) The term time management actually refers to managing ourselves rather than time, because no matter what you do to change, there will always be 24 hours in a day. It is how we budget our time which is controllable.

2) List everything you do in a course of day that takes your time away from being productive. Internet surfing or reading wants ads during the time when productive work should be performed steals time. Create a daily activity log to help define where your time is being spent.

3) Set time goals to help modify your behavior.

4) Take the next step and implement a reasonable time schedule. By doing this step you will increase productivity and reduce stress. As you analyze your progress you will begin to modify your behavior.

5) Use time management tools to help stay focused. Software programs are a great way to keep you on task moving forward. Adhere to the calendar, remind yourself in advance of tasks or events.

6) Get in the habit of prioritizing. decide what tasks are most important and need to be completed immediately.

7) Delegate or outsource to others. Never be afraid of saying no periodically.

8) Get yourself on a routine. The best rule of thumb, perform something for 30 days straight and it will become a habit.

9) Setting time limits for tasks will further help to keep you balanced.For instance, reading and answering email can consume your whole day if you let it. Instead, set a limit of one hour a day for this task and stick to it.

10) organization is key to time management. Not great at organizing hire a professional organizer who will create systems based on your needs, routine, and style. Make sure files are organized, desk tops, papers, etc.

11) Waiting is a time muncher. Waiting for a client, respond to emails while you are waiting. Eating lunch, write a grocery list, drinking your morning coffee, plan your day.

By using these 11 tips, you will improve your time by being more productive.